If you haven’t already learned this about online shopping, I am going to blow your mind: Nothing purchased online comes in the same universal size.
Honestly, there is no one “universal size” to anything clothing-related, as each brand and company use different measurements and cuts to determine their sizing charts, so what’s the best way to purchase clothing online and know it should fit before putting the money forward?
Use a measuring tape and take measurements.
It may be inconvenient, but it’ll save you the future headaches and regrets if you get your measurements beforehand when it comes to online shopping, or buying secondhand online. To read about all the benefits of using a measuring tape as a reselling tool, click here.
The same should apply to any reseller or seller that is selling clothing online, as no listing should be without its approximate measurements!
As a 5+ year reseller, one of the most common questions I used to get asked is, “What are the measurements of _______?” And it can be so frustrating having to dig into your inventory stock just to get one little measurement, that doesn’t even seal the deal that you’ll get the sale. It’s a waste of time, and in this post, I will talk about why it’s important, and what to include as measurements for your future listings!
Why You Need to Include Item Measurements in Each Listing You Post:
The measurements are what most people will go to in order to decide if they are truly interested in purchasing.
Having a simple list of measurements, and doing it in the early stages of listing, is crucial to giving the potential buyers all the necessary information that will hopefully turn into a quick sale!β£
Think of it this way, you wouldn’t buy a sectional couch if you didn’t know the measurements of it, because you want it to fit in your one-bedroom apartment. The same rational thinking applies here.
Some people tend to list pictures first, and measurements laterβ¦
But why would you do that when you could do all the necessary things first and give all information up-front?
I highly recommend doing measurements and including them in the description when you post the item for the πππππ ππππ. Save yourself time and frustration by having it ready along with your pictures.
For me, I typically donβt post pictures unless all measurements are done. β£
A quick break-down of my system:
- Pictures
- Measurements, write down on sticky notes
- Use sticky notes to determine what I am going to post, and then add the measurements in the description of the item.
It’s an easy habit to start having for every new piece of inventory you plan to list, and not just for clothing. Any home goods should be measured too, but you can do that during pictures and share that with pictures AND/OR in the description.
Yes, it may be a lot more work at the start of the intake process, but it’ll be worth not getting so many questions in the end, because the information is readily available for anyone that is interested in your items!
What should you include in your listing’s measurements, and what to measure:
Depending on the type of item you’re listing, there are various measurements that a potential customer is looking for, including some of these:
Tops:
Waist Width or Hem, Bust, Shoulder Width, Length, Arm Length, and Arm Width. (The arm length and width are important for those who have trouble fitting into certain sleeve types).
Bottoms:
Waist Width, Hip Width, Thigh Width, Length, and Inseam. (Ankle Width optional).
Shoes:
The heel size will be one of the most common questions you’ll receive. So, either add it into the listing photos or the description first!
Necklaces (and other jewelry):
Length of how long the pendent hangs, the total length of the chain, wire, or cord.
For earrings, add a 25 cent piece or something to compare the size to for people to get a better idea of scale.
These are just the basic guidelines that I would strongly recommend you integrate into your system or start using. This list has been years in the making, as these are all measurements that I have been asked to provide numerous times. They may seem excessive, but itβs better for the buyer to have these options, as they may just scroll away if they have to do more work than then just “window shop” and then buy.
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Well, if I didn’t at least make you laugh with my sad little handmade graphics, I hope that you learned something from the information above.
You may not think that adding those measurements to your listings truly matters to your consumers, but in my experience, that has been one of the main reasons buyers won’t commit on buying.
Do the work, get it done first, and then relish in your hard work by selling your items faster and with less hassle later. It’s seriously that simple.
Want to know a great hack to make it even easier to add measurements in your listing descriptions?!
Use Keyboard Shortcuts! (More info on that coming soon!)
Add any additional tips or information in the comments below! Let’s support, learn, and grow together!
Thank you so much for reading this post all the way to the end! It warms my heart to know that I can write some informative pieces for the many beings around the world to read. Life has been crazy for me, as I am finishing up my last semester as a college student. Projects, due dates, and attempts at a dating and social life have been weighing me down, but I knew that I had to write another post when I got free time, which is now. Thanks again for all the love and support, the shops are still open and thriving with new clothing items, earrings, and healing crystal/energy crystals arriving weekly. Please do check it out below! Keep your heads held high, much love until next time! -Kaitlyn β€οΈ
