It may seem that you should keep selling prices fair and keep prices of each item the same on each platform you sell on, but in reality, each selling platform is different, and your prices should reflect that!
Keep reading to learn why your prices should differ for each selling website!
Different Selling Platforms = Different Listing Prices, and Here’s Why:
Each individual buyer on a specific website expects a different price range for each website, same thing as when you know one brand will sell well on one website versus another. Some people go on certain selling sites to get those good deals, so knowing your websites and the associating “price ranges” will help you items sell faster, and get you that green!
Here’s some general guidelines I’ve experienced with each selling platform:
Poshmark:
Unless your items are authentic and expensive luxury, people will want the lower price for your popular brands. Typically $10-$39 range for item sales.
Which results in lower “pocket-cash” as Poshmark takes 20% of each sale. (Which can be a lot depending on the sales price!)
Mercari:
As a seller:
Some people will pay out and make offers if they are truly interested, not a huge amount of low-ball offers. Typically $14-$70 for popular items.
As a buyer:
I’ve purchased some expensive electronics on Mercari over the years, excellent items no doubt. But when I go for the “big-ticket items” I do send offers to feel out the buyer, and most of the time the price fluctuates a bit, but not a major amount. The banter is perfect for both sides, and as a buyer I’m content with paying more as my purchase was worth it IMO.
eBay:
All kinds of preferred prices! If you have popular items, more likely than not they’ll want a good deal. Typically $10-$30 for cheaper auction items.
When using “Buy It Now” sales options, 90% of the time you’ll get a lower offer for your consideration.
Great strategy to have a good variety of auction style and instant buy options in your listings!
Facebook Marketplace:
Put your bottom dollar. People will want certain items for almost nothing, and they will not be bashful in sending you a “lowest dollar?” text. But if the item’s price is offered for a lower price starting out, you are more likely to make a quick sale. Typically $10-$15 is the sweet spot for each item.
Great for getting stale items gone! Although, looking back at my 2020 experience selling on that platform compared to the 2021 experience, there has been a significant drop in purchases made on FB Marketplace in the year that I’ve been using it. Can’t quite pinpoint the cause as of right now…?
Depop:
List your items as you see fit, because you’ll probably get offers on already marked-down items. I list items on these platforms where I’m comfortable marking them down 10%-30% over time, so when I go to have a sale that is technically my “bottom-dollar”, and yet I still get messages offering for even less than that… It can be a bit frustrating, but I simply converse with the interested customer so it works for both of us and it works out 95% of the time!
Generally the “late 20-something to young teen” age demographic, so keep that in mind.
This is why, as resellers, we buy items with low COG’s (Cost of goods), because you never know how low you will have to go to sell an item! And again, each selling website has a different selling fee margin that they deduct from your profits, so working around that to maximize profit should be a high priority for each reseller.
This is just a rough list of my sales experiences, but if you have any additional or opposing views I’d love for you to share it in the comments below!
Make sure you “test the waters” on each selling website, there is generally a population of buyers that all have the same idea of price range for buying items. It may be aggravating at times, but knowing your audience will help grow your presence on each website. Plus, who wants to “dance” with the customer on the price, just take the sale and get that money sooner rather than later!
I know this post may seem to contradict the previous post, but knowing where and what to price your items is super important! For example, higher prices may not work as well on Mercari as they do on Poshmark, knowing this is the difference!
Because in the end, all we REALLY want to see is $$$, no matter how we get there!
